Being visible is not enough: your organisation must be understood
An organisation can speak often without creating a clear perception of its role, decisions or expertise. Real value starts when audiences understand what matters.
Read the articleUnderstand
your challenges.
Shape communication
that moves them
forward.
KSCOM works alongside leaders and communications teams on positioning, transformation, reputation and public communications. Its founder, Kayoum Seraly, draws on more than twenty years working inside organisations, with first-hand knowledge of their operations, constraints and decision-making.
Our services
Three areas of expertise.
One shared purpose:
creating value.
KSCOM works directly with leaders and alongside communications teams, always starting with leadership priorities, organisational constraints and the conditions needed to make change happen.
Strategy, positioning and transformation
Clarify your direction, make change understood and actionable, and build positioning around the issues that matter to your leadership.
PositioningTransformationGovernance
Reputation, media and influence
Build recognition for your expertise, protect your reputation and establish a credible voice among the audiences that matter.
Media relationsReputationLeadership
Strategic narratives, content and thought leadership
Translate strategy, transformation or expertise into narratives and materials that work for leaders, teams and their audiences.
Strategic narrativesInternal communicationsContent
Our work
Complex challenges.
Practical answers.
Real projects requiring a clear understanding of governance, transformation, institutional purpose and leadership voice.
Some projects are presented anonymously because of their strategic and confidential nature.01National mutual insurer
Making years of transformation clear
Give the executive team, board members and elected representatives a shared understanding, tailored to their respective responsibilities.
Transformation · Narrative · Governance
02National public institution
Defining the place of a public-interest mission
Clarify a mission involving several institutional stakeholders without losing the nuance underpinning its legitimacy.
Positioning · Messaging · Influence
03National healthcare organisation
Giving a voice to 60 years of commitment
Move beyond a retrospective and connect the organisation’s history with current challenges for leaders, teams and external audiences.
Strategic narrative · Content · Reach
04Real-estate sector executive
Establishing a distinctive leadership voice
Develop a voice consistent with his responsibilities, sector realities and the expectations of his audiences.
Leadership · Reputation · Media
About KSCOM
First-hand experience of organisations.
The agility to act directly.
20+
years working
inside organisations
For more than twenty years, Kayoum Seraly held communications responsibilities within complex organisations, including leadership roles. He understands their constraints, trade-offs and decision-making processes.
He works directly with leaders and alongside communications teams, from initial assessment to practical delivery, bringing in specialist partners when a project requires them.
- Background
- Crédit Foncier · Mutualité Française
- Sectors
- Banking · Real estate · Healthcare · Social protection
- Approach
- Direct senior involvement · Strategy · Implementation
Insights
Step back.
Move forward.
Kayoum Seraly’s perspective on leadership decisions, transformation and the realities organisations face.
All insightsCommunication in the age of AI: what really changes?
For communications teams, artificial intelligence raises a practical question: how can new tools be used without weakening positioning, message coherence or organisational credibility?
Read the articleMedia relations or social media: do organisations really need to choose?
Credibility is built across an ecosystem in which journalists, executives, experts, professional networks and digital platforms continually influence one another.
Read the articleLet’s talk
What should your communication
move forward?
Let’s talk about your situation, your priorities and the response that would be most useful.
Start the conversation